Microlearning
Microlearning is the delivery of learning
content in a short, succinct way.
Taking long, boring 17-minute training videos
and packaging them into small, quick, bite-sized,
easy-to-watch training videos has 5 distinct advantages:
1. Drives better engagement (users want to use the training)
2. Knowledge retention increases (users remember more)
3. Users have less stress (the training is fun)
4. Money, time, and labor costs are saved for employers.
5. Morale increases; employees feel supported
Think of
1. TikTok social media,
2. Instagram reels, and
3. Youtube channel "shorts".
All 3 are wildly popular (world-wide)
because they all share the same thing:
1. short and quick in duration
2. easy to watch on mobile or computer.
Our video training is the TikTok, Instagram,
and Youtube "shorts" of training: short, quick. easy.
View this sample:
Gone are the days of lengthy powerpoint
presentations and clunky Learning Management
System courses. The global workforce has
officially entered the era of punchy, bite-size
training strategies, aka: microlearning.
The microlearning experience, adapted to the
needs and behaviors of the modern workforce,
has been proven to be more engaging, more
efficient and more cost-effective.
But, what does this kind of training actually entail?
Here is everything you need to know about the
microlearning method, including definitions,
proven benefits and examples of how to implement
it into your own employee training strategy.
What is microlearning?
Microlearning is a way of teaching
and delivering content to learners
in bite-sized (30 seconds to 5 minutes)
bursts at the point of need, with a
focused and specific learning outcome.
The learner is in control of what and
when they are learning, and can complete
their training at a time and place that
suits their busy schedule.
Think about how you consume content
in your day-to-day life. Most likely,
it is via short bursts of information on
your social media feed, or news update
notifications on your mobile phone.
Microlearning content harnesses this
behavior by replicating your existing
habits, allowing you access to short
bursts of information that are more
engaging and easily digestible.
The concept of microlearning is based
on the Hermann Ebbinghaus forgetting
curve, which demonstrates that when
people take in large amounts of information,
retention of what was learned tends to
degrade over time. In fact, people typically
lose 80% of the knowledge they learn within a month.
Microlearning combats the forgetting curve
by breaking information down into bite size
chunks and allowing learners to revisit
training over time, improving retention of
key points and enabling them to incorporate
this into their daily workflow.
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Examples of microlearning
Microlearning content can take many
different forms. The one non-negotiable,
unsurprisingly, is that it must be short
and succinct.
Here is our example of microlearning format:
30 second videos (some longer and some
shorter)...Videos - short and snappy
explainers videos, similar to what you
might see on social media.
Microlearning platforms that utilize a
variety of content formats and mimic the
experience we have while having a quick
scroll on social media are the ones that
will best engage your audience. It’s all
about making learning fun and convenient
for the end user, so they can quickly pick
up where they left off and still be motivated
to continue.
This way of learning can be effective
in a number of use cases, from onboarding
new employees to launching company-wide
safety initiatives.
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Benefits of microlearning
1. Quick to complete
In a working week, employees are
shown to have just 1% of their time
set aside for learning and development.
With such a restrictive schedule,
how can we expect them to be able to sit
down and spend hours absorbing new information?
Microlearning, by nature, is quick
and easy to complete. Within just a
few minutes, learners can pick up new
skills or refresh their knowledge, then
get straight back to work. Whereas
previously they might have spent that
time scrolling on their phone, now
they’re able to optimize their time
and learn on-the-job.
2. Easy to deliver
Our quick videos are easily
delivered on mobile phone,
laptop, or personal computer.
3. Better suited to the modern learner
The way that we prefer to consume
information has fundamentally changed.
When you consider that 68.1% of all
global website visits in 2020 came
from mobile devices, it’s no surprise
that microlearning and mobile-friendly
training is on the rise.
It is for this reason that mobile
learning and microlearning are so
closely connected, and often appear
in tandem. While microlearning breaks
information down into short 2-5 minute
bursts, mobile learning enables us to
deliver that information through the
devices that Millennials - and society
at large - use religiously.
Serving training in the formats that
learners are most familiar with is
the key to driving adoption and
ensuring your content has impact.
4. Boosts engagement
Training that is bite size
is automatically more engaging
for learners - 50% of employees
say they would use their companys
learning tools more if the content
was shorter.
Apart from just being quick to complete,
microlearning also increases engagement
by replicating the addictive content we
consume daily via our social media feeds.
Short and snappy videos are far more
likely to peak learners attention and
keep them engaged than a standard
powerpoint presentation.
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5. Increases knowledge retention
As we mentioned previously, the
microlearning method significantly
increases retention of key training.
In fact, research shows that microlearning
improves focus and supports long-term
knowledge retention by up to 80%.
The simplicity of microlearning means
that learners can easily revisit courses
on-demand and refresh their knowledge
right at the point of need, helping to
improve their overall performance and
- if they are in a client-facing role
- provide better customer service.
6. Enables self-paced learning
Traditional LMS courses are often
rigid in structure, and overlook
the fact that everyone learns
differently and at their own pace.
One of the key benefits of
microlearning is that it allows
for self-paced learning, enabling
learners to complete (and revisit)
training as often and when it suits them.
This added flexibility increases
completion rates and ensures that
training is an opportunity to learn,
rather than an unwelcome interruption of their workflow.
The power of our short, snappy videos.
Learners are 95% more likely to
retain information presented in
video format. Utilize microlearning
videos to demonstrate real life
Microsoft Office learning situations
that your learners can relate to in
a format that is engaging and dynamic,
replicating the short videos they are
already familiar with online social media.
Short videos watched on a screen
relatable to learners and more
engaging to watch (especially true
when watched on a mobile phone).
Our videos are concise...
and just what your users want.
As Josh Bersin puts it,
--todays employees are overwhelmed,
distracted and impatient--.
If your training content is too
long and full of irrelevant
details, learners will immediately switch off.
In our experience, the ideal length
of a microlearning course is
30 seconds up to 5 minutes -
enough to get the key points
across quickly and succinctly,
and reinforce what the have
learned with a micro-assessment.
Encourage continuous learning
In order to maximize knowledge
retention and the effectiveness
of your microlearning, it’s important
to foster a culture of continuous
learning.
Ongoing use of your training
means better equipped employees
and a better ROI for your business.
You can encourage continuous
learning by regularly suggesting
new ways for learners to upskill
and improve performance.
We recommend setting up
group training where people
watch in a room at the same time.
This boosts fun, morale, and
increases retention. Almost
everything is betterwhen done
in a group setting.
Why organizations need an
integrated microlearning solution
Desk workers now account
for 80% of the global
workforce. And while
digital technology and tools
are booming, Learning and Development
teams are still struggling to
reach and engage frontline employees.
Front-line employees love short quick videos.
Lack of engagement:
As many as 65% of employees
feel their organizations
existing training courses are
too information-heavy.
Outdated, lengthy, and dull
training content leads to poor
employee engagement, so
training is never completed
- no matter how many reminders you send.
Time constraints:
Traditional employee training
is often disruptive and inefficient
- employees with busy schedules do not
have time to step away from work to
complete hour-long modules
(and many frontline managers
don’t want them to).
Key skill gaps:
The evolving needs of your
business mean there is a constant
requirement for employee training
and that’s only going to increase
- for example, only 14% of frontline
workers report receiving training in
Artificial Intelligence but 86% say
they need it for their jobs.
Poor knowledge retention:
Lack of engagement and interest
in learning content leads to
poor learning outcomes - 67% of
learners admit to not giving
traditional training videos their
undivided attention.
That means
your workers probably won’t
remember what they’ve learnt
and they’re even less likely
to put it into practice.
For most organizations,
the traditional methods of
training simply don’t work for
deskless employees. But what’s the solution?
Harnessing the benefits
of integrated microlearning
Your team needs a way to
effectively train, upskill,
and engage frontline employees
on-the-go, while simplifying the
behind-the-scenes administrative
tasks for Learning and Development teams.
Integrated microlearning solutions like
the 30secondtraining.com- integration
allow teams to utilize the benefits of
microlearning embedded in the tools your
organization uses every day, so training
is intuitive, seamless, and simplified.
Here is a breakdown of the top
benefits of integrating microlearning
you need to know:
Timely learning without adding
new tools: Microlearning is
delivered at time-of-need with
bite-sized content that is
integrated into the tools you
know (desktop computers, laptops,
and mobile phones), so there is
no barrier to learning - in fact,
leaders reported a whopping 55%
improvement in their business
after embracing microlearning.
Increased engagement and retention:
Microlearning is designed
to be sticky and engaging,
so employees complete training
in a fraction of the time and
increase their knowledge retention by as much as 20%.
Minimal disruption:
Integrate microlearning
into your existing employee
management system to reduce
disruption and slash the time
it takes to onboard and train
employees, while keeping all
learner data in one place.
Reduced digital friction:
66% of employees experience
moderate to high friction
when using technology. Integrated
microlearning means no app switching,
sign-ups or log-ins so digital friction
is minimized and your employees can
start learning easier and faster.
Integrated microlearning comes with
a wide range of benefits for
organizations helping to increase
the speed, efficiency, and o
utcomes of employee training.
Did you know that 47% of Learning
and Development teams plan to
deploy microlearning programs in
2024 - and that is where the
30secondtraining.com microlearning comes in.
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3 benefits of the microlearning integration
The 30secondtraining.com quick,
snappy videos are designed to make
frontline employee training
1. efficient,
2. easy, and
3. engaging for your learners.
We have broken down the benefits
of integrated microlearning for both
admins and employees.
5 benefits of
microlearning for admin teams
1. Increase the impact of employee training
Traditional training programs
are not enough to reach and engage
deskless workers (employees that
work in trucks, or off site). Most
learners will not watch videos that
are longer than 4 minutes.
Lack of time, limited engagement,
and poor accessibility means essential
onboarding and training gets missed
for frontline teams, impacting operational
efficiency, employee satisfaction,
and even compromising safety.
Employees do not want hour-long video
training modules. Your frontline workers
probably aren’t going to watch them.
And if they do? They’ll only retain a
fraction of what you’re trying to teach them.
The alternative? Opting for bite-sized,
highly relevant and personalized training
that fits into the flow of work. Short-form,
snackable video training content in TikTok style
guides that your workers actually want to
complete and will keep coming back to.
When you increase the impact of
employee training, you empower your
employees to work more effectively
- helping to improve the customer / client
experience, increase brand loyalty,
and reduce customer churn.
Happy customers also turn into brand
advocates, generating more positive
reviews, word-of-mouth recommendations,
and ultimately revenue for your business.
2. Streamline administrative processes
With the 30secondtraining.com
microlearning, all your data
is in one place. Easy for your
employees to find what they need.
You can also use reports
to track learner progress
and engagement with your
microlearning content,
generate automatic reports,
and measure key metrics
to monitor the performance
of your training program,
helping you make data-driven
decisions to best serve
frontline teams.
3. Improve onboarding and
on-the-job performance
With the 30secondtraining.com
micro learning, knowledge is
continually delivered in the
moment and available to be
returned to as needed. This
means that on-the-job performance
is improved - whether that is
serving customers better, selling
more, carrying out better quality
testing, or any other essential tasks.
The process of onboarding
mployees is made simple
thanks to engaging, easy-to-digest
microlearning content that does
not feel overwhelming while
providing all the essential
information needed for new hires.
You can even share training
content with new employees
before they start, so they can
hit the ground running from day one.
And thanks to faster, more
efficient training, there
is a shorter time-to-productivity
for new employees, so they
can get started on what
they were hired to do rather
than being stuck in the training stage.
If your frontline workers are
unsure of a process or have
questions, they can simply
go to the 30secondtraining.com
microlearning and access the
exact content they need -easy,
quick, simple, and because it
is online, always accessible.
The result? More informed
employees who feel empowered
to do better and be better
at work. The stats speak for
themselves - 7 in 10 people
say learning improves their
sense of connection with their
organization and 8 in 10 people
say learning adds purpose to
their work. That means employees
are more motivated, engaged,
and loyal to your organization,
reducing employee turnover.
In fact, as many as 69% of employees
report they are more likely to stay
with a company for 3+ years if they
have a positive onboarding experience.
4. Limit the learning curve
The beauty of 30secondtraining.com
microlearning, there’s little to
no learning curve for you and your
team. Rather than learning sitting
in a class away from their desk,
your employees are using quick easy
learning form the comfort of where
they are.
What is more, the 30secondtraining.com
online training is designed to be
intuitive and user friendly. Learning
content is viewed in just a few taps,
so you can get your knowledge your
employees need, quickly and easily.
If you do not see a video you need,
you can call our training department
and with one phone call have the video
created and uploaded both quickly and easily.
5. Reduce training costs
As well as the operational
efficiency and ease of
0secondtraining.com
microlearning, there is
also a cost benefit too.
From a time standpoint,
microlearning typically
costs less than traditional,
in-person training - as much as 50% lower.
Forget about paying for your
employees to travel to and
attend in-person training.
It is all available in the
tools they’re already using,
ready to access whenever
they need to refresh their
knowledge or upskill.
While every organization is
different, integrating
microlearning content within
30secondtraining.com has the
potential to dramatically
reduce training costs -
while increasing the ROI
from your employee training.
And well-trained employees
are better at what they do,
helping to increase workplace
productivity and generate
more revenue for your business.
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4 benefits of
microlearning for
learners
The benefits of
integrated microlearning
tools are clear for
Learning and Developement
and admin teams - but what
about for learners?
Here are the top 4 benefits
of microlearning for your frontline.
1. Increase training engagement
Your frontline workers
requirements for training
are clear - 93% of employees
want easy-to-complete training
and 49% of employees prefer
to learn at the point of need.
According to a survey of
learning and development
professionals, 94% of
learners prefer microlearning
to traditional training methods.
If you rely on frontline
teams in your organization,
30secondtraining.com microlearning
is a must-have addition to
your employee training toolbelt.
Highly mobile frontline teams and
deskless workers do not have the
time to sit down and complete
formal training and they do not
want to learn how to use another app.
By embedding microlearning into
the tools they already know and
use daily, you can drastically
increase engagement and reduce
digital friction - thanks to
no extra log-ins, no app switching,
and no distractions along the way.
Just a browser. And that is it.
If your learners can open up
their mobile phone, they can
fit learning into their daily
routine and learn on-the-go.
It’s as simple as that.
2. Minimize training time
When it comes to training employees
, one of the biggest challenges
facing organizations is the time
investment involved. Employee
training takes up valuable time
that your workforce don not
have, resulting in a constant
conflict - you need to train
your frontline teams but they
don’t have the time or the
energy to dedicate to completing
long-form content.
And when you do manage to
carve out time for training,
the big chunk of their day
that is dedicated to
completing a course
often has minimal impact
due to limited engagement
and even worse knowledge
retention. The result?
Wasted time (and resources)
for minimal gain.
Key stats:
According to a LinkedIn
survey, lack of time is
the #1 reason employees
feel held back from learning.
Employees are granted
just 24 minutes per week
for training on average.
Most employees have just 1%
of a typical work week to
focus on training and development.
Rather than fighting a losing
battle with your frontline,
microlearning offers a faster
and more efficient way to
train frontline workers.
And by integrating a
microlearning solution
into the tools you use
every day, you can slash
employee training time and
increase engagement.
The microlearning integration
allows frontline workers to
complete training content
without disrupting their
day - it takes minutes to
complete a training program
so training is delivered
effortlessly, in the flow
of work.
3. Greater flexibility and
personalization
It is probably no surprise to
you that 58% of employees
prefer to learn at their
own pace and 91% want their
training to be personalized
and relevant.
The microlearning integration
delivers a highly personalized,
dynamic learning experience
that adapts to your individual
employees needs. Individualized
learning programs are created
according to user activity,
role, location, title, and
past training.
30secondtraining.com is also
designed to trigger training
based on performance - if a
location or branch gets a
bad customer review, for
example, employees are prompted
to complete a refresher course
to address any issues and skill
gaps immediately to empower your
frontline to do better and learn
faster.
4. Support and reinforce in-person training
Chances are, some elements of
your in-person employee training
cannot be replaced by online
learning. Your frontline workers
need hands-on experience for
some aspects of their jobs -
but in-person training suffers
from limitations, including
cost, lack of scalability, and
poor standardization.
Microlearning is the perfect
in-between. With snackable digital
training content, you can reinforce
learning and refresh knowledge as
you go. The best part?
Microlearning offers round-the-clock
availability, so employees can
revisit and reassess content
whenever they need.
89% of employees want training
available anywhere and anytime
they need to do their job. The
30secondtraining.com microlearning
integration offers the ideal blend
- 30secondtraining.com offers
bite-sized learning that adapts
based on training need and
employees have a vault of valuable
content that they can access at
any time and anywhere all within
the app, including scenario-based
tasks and point-of-view walkthroughs.
Get the 30secondtraining.com
microlearning integration to
increase employee retention
Employee training does not
have to be a time killing
endeavor. The microlearning
solution is designed to make
training your frontline workforce
easier than ever before.
While is an extremely powerful
employee training tool, if you
want to make sure your employees
engage with your training -
including increasing completion
rates, learning outcomes, and
employee satisfaction - you
need to be using a microlearning
solution. By utilizing the
30secondtraining.com microlearning
integration, you can provide your
employees with training that’s simple,
quick, and fun to complete.
It is basic math. The more
your employees gain from your
training content, the more
empowered they are to perform
better at work, the more
satisfied they are with
their job, and the more
likely they are to stick with your organization.
CONTACT US
Email:
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*thank you to edume for some of the data above.
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